
It has been difficult to argue against the case for a fire-and-forget investment in a global passive fund over the past 15 years: the MSCI World index is up by 475.6% over this time1, equivalent to annualised returns of more than 12%.
Driven by a handful of US tech companies generating profits and cashflows on a hitherto unimaginable scale, few active managers have been able to deliver returns anywhere close to this figure.
One of the only ways to beat the global market over this time would have been to take a more concentrated view on the US, with the MSCI North America index up 648.3% over the same period2.
But as you are no doubt tired of hearing, past performance is not a guide to future returns.
The US now accounts for 71.9% of the MSCI World index, while 10 of its largest companies make up more than a quarter of the market capitalisation3. Eight of these are concentrated in the tech industry.
Hence, putting all your money in a global tracker fund doesn’t just mean you are overexposed to a single sector in a single country, it means you are betting exactly the same investment trends that defined the post-Global Financial Crisis era will continue to run in perpetuity.
There are four main reasons why we don’t think this will be the case.
Most warnings about the US market centre on how expensive it is. The oft-quoted earnings weighted P/E ratio for the index currently sits at 20.8x4, which looks high, but is admittedly below the average of the past two years.
However, we think a more accurate measure of P/E for index investors is the market-cap weighted version, as this reflects how each pound or dollar of investment is allocated from a P/E perspective. Looking at this measure, it is much higher at 27.6x5.
This is significant as although earnings growth has been responsible for much of the US market’s strong performance over the past 15 years, the valuation re-rating has also played a major role. If you start on a high valuation, ask yourself whether it is more likely to continue creeping ever higher in the long term, or fall back towards average levels?
The US market is currently being force-fed some enormous IPOs, with talk of OpenAI, Anthropic and SpaceX being allowed to bypass profitability rules so they can be fast-tracked into the Nasdaq/S&P 500 this year. This would force passive investors to take on two companies that are currently unprofitable and burning cash (OpenAI and Anthropic) and another that will likely trade on 94x revenue (SpaceX).
Aside from pushing the 10 largest companies in the S&P 500 from about 40% to 50% of the index6, it will further concentrate the index in the theme of AI – an area where there are still major question marks over what sort of return the hundreds of billions of dollars being invested in this technology will actually deliver for investors.

Source: Bloomberg, Apollo Chief Economist
Buybacks have helped to support share prices in the US market for most of the past 15 years, with this corporate action concentrated in the largest, most cash-generative index constituents.
But this trend now looks under threat. As mentioned above, the tech companies that have dominated the US index for the past couple of decades are throwing incredible amounts of money at AI infrastructure to avoid getting left behind. They are now expected to invest $725bn this year, up from $150bn in 20237. Some analysts expect this figure to reach $1trn a year by the end of the decade.
This enormous amount of capex has led to a collapse in free cashflow yields, reducing the tech giants’ capacity to purchase their shares in the short term. With little visibility about how this investment will affect profits, it is unclear whether they will be able to resume a similar level of buybacks in the long run, either.

Source: Bloomberg
One of the simplest explanations for what drives up share prices is a higher number of buyers than sellers. A lack of demand is not something that investors in the US have had to worry about in recent memory, with the flow of capital only going in one direction.
However, this may not always be the case. Of $163.1tn of total US household assets, just over half is concentrated in the hands of the Baby Boomers – those born between 1946 and 19648.
While the wealth owned by this demographic has been supportive to flows into retirement accounts (401ks) over the past decade, this could be about to go into reverse. With the pace of drawdowns picking up at 73 (required minimum distributions start at this age) and a current average age of 71 among this cohort9, the shift in direction could begin sooner than later.
Redemptions are projected to rise from $250bn today to $1trn in the early 2030s and net buying through this avenue is due to turn net negative in 202810.
Of course, the money removed from the US stock market in this way should quickly find its way back in as the Boomers overwhelmingly spend it in the domestic economy.
However, the companies they redeem their money from are unlikely to be the beneficiaries of their spending. For example, Microsoft currently makes up 4.9% of the S&P 50011. It is unlikely to account for 4.9% of a retiree’s pension expenditure.
To be clear, we are not saying the US is a bad place to invest. We currently see plenty of opportunities, with the companies set to benefit from the billions of dollars spent on AI infrastructure of particular interest. The point is that investors in a global tracker fund will have little exposure to this potential. They cannot afford to limit themselves to the single region or sector that has worked in the past, especially at a time when alternatives such as emerging markets look so exciting. As we enter a brave new world, you can’t rely on the same old strategies.
1. https://www.msci.com/documents/10199/178e6643-6ae6-47b9-82be-e1fc565ededb
2. https://www.msci.com/documents/10199/46aa6590-4ca0-4bfb-bc51-3ca9c297c4ff
3. https://www.msci.com/documents/10199/178e6643-6ae6-47b9-82be-e1fc565ededb
4 & 5. Absolute Strategy Research
6. Bloomberg/Apollo Chief Economist
7. https://www.ft.com/content/b3dfaba9-17a2-4fac-90fe-4ab3ca7c9494?syn-25a6b1a6=1
8, 9 & 10. UBS Global Wealth Report 2025
11. https://www.msci.com/documents/10199/46aa6590-4ca0-4bfb-bc51-3ca9c297c4ff
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Four reasons to reconsider your global passive exposure