
In life as in investing, it often feels safer to keep doing what worked in the past. Yet for global equity funds, the status quo is anything but safe, in our view.
Market capitalisation-weighted indices are set up to allocate an increasing share of the pie to yesterday’s winners, rewarding momentum. After years of US exceptionalism, the most popular global indices now represent a US-centric world view. By cleaving closely to benchmark weightings, investors may be neglecting tried-and-tested principles such as diversification and the importance of starting valuations.
Whilst there is no single ‘house view’ at Artemis, at times there can be similarities between our funds’ aggregate positioning. Within our global offering, the Artemis Global Income and SmartGARP Global Equity funds are currently pointing towards a similar conclusion: that opportunities are broader than benchmark indices imply and that valuations matter. They arrive there through distinct processes: macro-informed bottom-up analysis in the case of Global Income; and a systematic, factor-driven approach in SmartGARP.
Over the very long term, stock markets tend to be efficient, with share prices following the fundamental performance of businesses. However, over shorter time periods, share prices can diverge significantly from fundamentals, signalling a risk to avoid or an opportunity worth capturing.
Buying undervalued stocks and holding them as they re-rate can be extremely rewarding.
The current macroeconomic and geopolitical environment is rife with uncertainty and, against that backdrop, we think a margin of safety can provide an element of downside protection. Stocks where expectations are low and an element of bad news is already priced in have less far to fall during risk-off periods. By contrast, overvalued stocks that have been driven upwards by hype and lofty expectations appear more vulnerable. When something is priced for perfection, it does not take a great deal of bad news to knock it off its perch.
Our valuation discipline and focus on companies whose growth potential is not fully priced in have led to portfolios that, in aggregate, are much cheaper than the market. The SmartGARP Global Equity Fund is almost 40% cheaper than its benchmark without sacrificing quality and growth. Its holdings have similar profitability and stronger balance sheets than the broader market1.
Meanwhile, the Artemis Global Income Fund’s macro-aware, bottom-up approach has resulted in a portfolio with a discount to its benchmark of almost 25% since inception and nearly 40% over the past five years2.
Buying cheap or mispriced stocks is not enough, in and of itself, to outperform. It is also important to own companies that can grow their earnings, cashflow and dividends faster than the market (and to scrutinise how much you are paying for that growth).
Within the SmartGARP Global Equity strategy, a proprietary stock-screening tool is used to identify companies where analysts are upgrading their forecasts. By investing before the share price reflects that good news, this systematic strategy seeks to benefit from a combination of fundamental growth and improving valuations.
If investors were to start with a blank sheet of paper today, it is unlikely they would choose to put two-thirds of their portfolios into one country – especially if that country had one of the world’s most expensive stock markets.
Stepping away from market capitalisation, other data sets highlight the dominant role of emerging markets within the global economy and put the importance of the US (which, after all, contains less than 5% of the world’s population3) into context.
Emerging and developing economies contribute about 60% of global GDP, with almost a third of that coming from China. Looking at developed markets in isolation, the US has pole position among the world’s advanced economies, generating 37% of global GDP, but the euro area also makes a substantial contribution (29% of GDP)4.
Another consideration for investors is choice. Of the 2,514 constituents in the MSCI ACWI5, roughly a quarter (544) are American. But more are Chinese (559)6.
Getting to the heart of the matter: where can investors find the most attractive opportunities?
From a systematic perspective, SmartGARP screens the 7,000-strong global universe of companies daily according to eight factors (including value, growth, momentum and analysts’ forecasts) before awarding companies an overall score. As many as 41% of SmartGARP’s top-scoring companies are in emerging markets, versus just 20% in the US7.
At the same time, the Artemis Global Income Fund has identified a similarly rich opportunity set in emerging markets, albeit through a different lens. By combining bottom-up stock picking with a top-down macroeconomic view, it has uncovered opportunities in areas such as: commodity producers and miners benefiting from increased demand and tight supply; businesses serving emerging market consumers; and companies in South Korea, where the ‘Value Up’ programme of corporate governance reforms has unlocked strong performance.
In order to perform differently to – and ideally better than – benchmarks and peer funds, portfolios need to be configured differently. To paraphrase a quote that has (perhaps mistakenly) been attributed to Einstein: the definition of insanity is doing the same thing and expecting different results.
From a risk/reward perspective, there are many reasons to look for companies that other investors do not hold. Under-researched stocks are more likely to be mispriced and, by dint of being less vulnerable to swings in sentiment and selling pressure, they can provide a margin of safety in volatile market conditions.
1 The SmartGARP Global Equity Fund had a price-to-earnings (P/E) ratio of 11.3x versus 18.5x for the MSCI ACWI, equating to a 39% discount. Its return on equity is 14.5% versus 14.2% for the benchmark, showing that profitability is similar to the market. The balance sheets of the fund’s holdings are stronger; the fund’s debt to EBITDA is 0.4 versus 0.6 for the benchmark (source: Artemis as at 31 January 2026).
2 The Global Income strategy’s portfolio has traded at a discount to the broader market of 23.5% since inception and 37.6% over the past five years. The discount is measured by comparing the Artemis Global Income Fund’s average price-to-earnings (P/E) ratio to that of the MSCI All Country World Index (source: Artemis, data from 23 July 2010 to 13 March 2026).
3 Source: Bloomberg as at 28 February 2026
4 Source: International Monetary Fund, GDP data as of 2024 (please see page 103 of the IMF’s World Economic Outlook, published in October 2025: https://www.imf.org/-/media/files/publications/weo/2025/october/english/text.pdf)
5 Source: MSCI as at 27 February 2026
6 Source: Bloomberg, MSCI as at 28 February 2026
7 Source: Artemis as at 31 January 2026
FOR PROFESSIONAL INVESTORS AND/OR QUALIFIED INVESTORS AND/OR FINANCIAL INTERMEDIARIES ONLY. NOT FOR USE WITH OR BY PRIVATE INVESTORS.
CAPITAL AT RISK. All financial investments involve taking risk and the value of your investment may go down as well as up. This means your investment is not guaranteed and you may not get back as much as you put in. Any income from the investment is also likely to vary and cannot be guaranteed.
This is a marketing communication. Before making any final investment decisions, and to understand the investment risks involved, refer to the fund prospectus (or in the case of investment trusts, Investor Disclosure Document and Articles of Association), available in English, and KIID/KID, available in English and in your local language depending on local country registration, available in the literature library.
The intention of Artemis’ ‘investment insights’ articles is to present objective news, information, data and guidance on finance topics drawn from a diverse collection of sources. Content is not intended to provide tax, legal, insurance or investment advice and should not be construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any security or investment by Artemis or any third-party. Potential investors should consider the need for independent financial advice. Any research or analysis has been procured by Artemis for its own use and may be acted on in that connection. The contents of articles are based on sources of information believed to be reliable; however, save to the extent required by applicable law or regulations, no guarantee, warranty or representation is given as to its accuracy or completeness. Any forward-looking statements are based on Artemis’ current opinions, expectations and projections. Articles are provided to you only incidentally, and any opinions expressed are subject to change without notice. The source for all data is Artemis, unless stated otherwise. The value of an investment, and any income from it, can fall as well as rise as a result of market and currency fluctuations and you may not get back the amount originally invested.
Why global equity funds need a rethink